Plurality Has Never Heard of the Term “Woke”

Forty-five percent (45%) of voters have either never heard of the term “woke” (32%) or don’t know enough about it to have an opinion (13%). A Scott Rasmussen national survey found that 30% of voters consider themselves to be woke and 25% say they’re not.

People who are online constantly are far more likely to consider themselves “woke” than other voters.

Urban voters are more likely than suburban or rural voters to see themselves as “woke.”

Additionally, an open ended question about what being “woke” means suggests that few see it in the way the term is understood in political circles. The responses of those who consider themselves “woke” are highlighted in the word cloud below.

This is one of many terms that have a somewhat clearly understood meaning in the political world that is not recognized by the general public.

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Note: Neither Scott Rasmussen,, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left more than seven years ago and has had no involvement since that time.


The survey of 1,500 Registered Voters was conducted by Scott Rasmussen using a mixed mode approach from May 20-22, 2021. Field work for the survey was conducted by RMG Research, Inc. Most respondents were contacted online or via text while 216 were contacted using automated phone polling techniques. Online respondents were selected from a list of Registered Voters and through a process of Random Digital Engagement. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of Registered Voters. Other variables were reviewed to ensure that the final sample is representative of that population.

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