In the 1960s and ’70s, three major television networks (CBS, NBC, and ABC) dominated the media landscape. They provided a common base of entertainment and news programming shared by most of the nation. But with the arrival of cable television and then the internet, countless competitors divided up the media landscape serving niche audiences in a way that has now become familiar.
Seventy-one percent (71%) of voters think the social media industry may follow a similar path. They think it’s likely that Republicans and Democrats, conservatives and liberals will eventually rely upon different social media companies. A Scott Rasmussen national survey found that just 14% consider that outcome unlikely. They expect large social media companies like Facebook and Twitter to continue commanding a mass audience.
Those figures include 34% who believe it’s Very Likely the social media world will fragment in this manner and 5% who say it’s Not at All Likely.
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Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left more than seven years ago and has had no involvement since that time.
Methodology
The survey of 1,200 Registered Voters was conducted by Scott Rasmussen using a mixed mode approach from February 18-20, 2021. Field work for the survey was conducted by RMG Research, Inc. Most respondents were contacted online or via text while 212 were contacted using automated phone polling techniques. Online respondents were selected from a list of Registered Voters and through a process of Random Digital Engagement. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, and political party to reasonably reflect the nation’s population of Registered Voters. Other variables were reviewed to ensure that the final sample is representative of that population.
