Social Media Monitoring of 2020 Democrats

I am excited to announce a new service for monitoring the Social Media coverage of Democratic presidential hopefuls. With our partners at, we will now provide daily updates of support for each candidate, based upon both sentiment and volume of mentions.

While this is not a poll, we believe it may give some early indications as to which candidates are gaining traction or fading.

In terms of Social Media coverage, Beto O’Rourke leads the pack this morning with a 19% support score.  He is followed by Joe Biden (18%), Pete Buttigieg (15%), and Bernie Sanders (11%). Kamala Harris and Elizabeth Warren are next, tied at 6%.

The social media update shows that Biden and Sanders are receiving slightly more negative chatter than positive. All other top contenders are receiving net positive chatter.

To add context, our report also shows the issue most discussed about each candidate. For O’Rourke, it’s immigration. Conversations involving Biden address gender equality more than anything else. For Buttigieg, it is LGTBQ Rights.

Due to the nature of media coverage, a candidate who is the focus of the news cycle will see a spike in the number of mentions. To smooth this volatility, the support scores represent a four-day rolling average.

Numbers are updated daily at 4:00 a.m. Eastern. Please take a moment to check it out and let us know what you think.

Posted in Deeper Currents

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