Small Biz Owners, Environmentalists, Church Goers Earn Top Ratings from Public

Seventy-nine percent (79%) of voters have a favorable opinion of Small Business Owners while just 8% offer an unfavorable assessment. A national survey asked voters about a dozen general groups and found that none came close to the positive reviews of Small Business Owners.

Environmentalists and church goers were next on the list. Environmentalists are viewed favorably by 62% and unfavorably by 21% of a net positive rating of 41 points. Church goers earned positive reviews from 61% and negative reactions from 18% for a net positive rating of 42.

Six other groups tested earned net positive ratings. That list includes College Professors (+38),  Civil Rights Advocates (+34), Gun Control Advocates (+19), Political Conservatives (+11), Gun Rights Advocates (+6), and Feminists (+5)

Three groups received net negative assessments: Political Liberals (-2), Political Activists (-4), and Atheists (-14).

Among Democrats, the most positively viewed groups are Small Business Owners, College Professors, and Environmentalists.

For Republicans, the warmest feelings are for Small Business Owners, Churchgoers, and Political Conservatives.

Among Independents, Small Business Owners top the list and nobody else comes close. A distant second and third are Churchgoers and Environmentalists.

See the full list of topline results and crosstabs. will offer different perspectives on the data in the days to come.

The national survey of 1,000 Registered Voters was conducted November 8-9, 2018 by and HarrisX, a polling company specializing in online surveys (see Methodology). It has a 3.1 percentage point Margin of Error with a 95% level of confidence.

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Posted in Poll Results

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