In Terms of Self-Identification, Family and Being An American Top the List

Seventy-two percent (72%) of voters say that their children are a Very Important part of their self-identity. Keep in mind that many voters do not have children, or the number would be significantly higher.

Sixty-eight percent (68%) say being an American is Very Important to their self-identity. That places it second in a list of 14 options presented to voters in a new survey by

Much further down on the list was political affiliation, with only 23% of voters saying that was a very important factor to their self-identity, trailing music and schools that people attended. Political affiliation barely beat out favorite sports teams (20%) and artistic endeavors (17%) as a Very Important part of individual self-identity.

That’s despite the fact that the survey comes at a time portrayed by many observers as being more politically charged and divided than almost any other in American history.

Their are a few partisan divisions in the survey. Eighty percent (80%) of Republicans say being an American is Very Important to their self-identity as opposed to 62% of Democrats. That 18 percentage point disparity is the second largest among Democrats and Republicans on the list. It trails only faith and religion which 61% of Republicans and 40% of Democrats consider Very Important (see crosstab results).

But being an American still ranks in the top three factors for self-identity for Democrats, behind just their own children and immediate family growing up.

And despite a heightened sense of racial tensions and divisions in the country over the last decade or so, only 39% of Americans listed their racial or ethnic heritage as very important to their self-identity.  However, there is a significant racial divide on that point. The total includes 56% of African-American voters, 47% of Hispanic voters, and just 34% of white voters.

The full list found that 72% found their children to be a Very Important part of their self-identification. It was followed by being an American (68%), the immediate family they grew up with (63%), extended family (48%), faith or religion (47%), group of friends (43%), where they live (39%), job or career (39%), Music (30%), schools they attended (25%), political affiliations (23%), favorite sports teams (20%), and artistic endeavors (17%).

On a net basis, political affiliations are Very Important for 23% and Not at All Important for 14%. That net total of +9 is trailed only by artistic endeavors (+2) and favorite sports teams (-6).

The national survey of 1,001 registered voters conducted December 16-17, 2018 by and HarrisX, a polling company specializing in online surveys (see Methodology). It has a 3.1 percentage point Margin of Error with a 95% level of confidence.

All data presented by is to enhance the public dialogue through data-driven analysis that explores the underlying currents of public opinion (read About Us). Each day we update the president’s job approval rating and post new data relating to topics in the news. Receive the latest insights each day by signing up for Scott Rasmussen’s Morning Update.

Neither Scott Rasmussen nor has any relationship with Rasmussen Reports® (see About Us).

Posted in Poll Results

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