Job Creators Network and Pollster Scott Rasmussen Launch Weekly Tracking Survey on the Economy

I’m excited to announce a new, long-range project being launched today in partnership with The Job Creators Network Foundation (JCNF). The foundation serves as an educational resource for small businesses and employees. This partnership will build upon and strengthen the commitment of ScottRasmussen.com to enhance the public dialogue through data-driven analysis that explores the underlying currents of public opinion (read About Us).

Every week we will ask 1,000 adults to answer five standard questions on the economy and a handful of additional questions aimed at current issues, developing stories, and trending topics. Our data will have implications for policymakers, investors, journalists, academics, market researchers, political candidates, and anyone else who wants to know what Americans are thinking, when they’re thinking it, and when their opinions are changing.

Our first release shows that 54 percent of Americans rate the economy as excellent or good. Thirty percent say it’s fair, while only 13 percent think the economy is poor.

Roughly 40 percent of Americans think the economy is getting better, 21 percent think it’s getting worse, and 34 percent say the economy is about the same (see results).

In addition to basic tracking data, we’ll also be ask a series of topical and current events questions. In our first edition, Americans seem to want more balance in the news coverage of the economy.

Roughly a third (36 percent) say news outlets report economic news in a way that is understandable and useful. 44 percent say they don’t. 55 percent of Americans say news outlets spend too much time reporting on big corporations. Only 10 percent believe there’s too much attention paid to small businesses.

“What stands out to me is that a large plurality of Americans thinks the business and financial news is dominated by what’s happening on Wall Street,” said JCNF President Elaine Parker. “They want more focus on Main Street,”

Last month, ScottRasmussen.com announced a partnership with HarrisX, a leading research company specializing in online surveys. That tracking poll will produce an ongoing gauge of American voters’ political sentiment. More to come as the months roll along!

Posted in Deeper Currents

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