Seventy-one percent (71%) of voters believe it is important for a news organization’s reporters to be racially and ethnically diverse. A Scott Rasmussen national survey found that a slightly larger number–78%– for reporters of a news organization to be ideologically and politically diverse.
A majority of voters in every measured demographic group believes that both racial/ethic and ideological partisan diversity is important.
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Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left more than seven years ago and has had no involvement since that time.
The survey of 1,200 Registered Voters was conducted by Scott Rasmussen using a mixed mode approach from September 2-5, 2021. Field work for the survey was conducted by RMG Research, Inc. Most respondents were contacted online or via text while 151 were contacted using automated phone polling techniques. Online respondents were selected from a list of Registered Voters and through a process of Random Digital Engagement. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, internet usage, and political party to reasonably reflect the nation’s population of Registered Voters. Other variables were reviewed to ensure that the final sample is representative of that population.
The margin of sampling error for the full sample is +/- 2.8 percentage points.