53% Want Super Bowl Ads Free of Politics and Social Commentary

For many Americans, Super Bowl commercials are more interesting than the game. Most are hoping to watch entertaining videos rather than be subjected to more politics.

A ScottRasmussen.com national survey found that 52% of Super Bowl viewers say it is not appropriate for advertisers to make political or social statements during their Super Bowl commercials. Only 33% believe it is appropriate and 15% are not sure.

Among all adults, 53% don’t think such topics are appropriate in Super Bowl ads. On this and other topics, there are only modest differences between the views of those who plan to watch the game and the population at large.

Sixty-one percent (61%) believe it is appropriate for the NFL to require the players to stand during the national anthem. Most black viewers disagree while Hispanics are evenly divided.

Eighty-three percent (83%) believe it’s appropriate to have cheerleaders. Men are somewhat more likely than women to hold this view (see crosstab results).

Over the coming decade, 16% of all Americans. expect interest in the Super Bowl to increase and 21% think it will decrease. However, 63% expect little change.

Data released earlier showed that most are rooting for the Rams but expect the Patriots to win. When the playoffs began, fans thought the New Orleans Saints were most likely to win. The Patriots were number two on that list but also were the team fans least wanted to see win it all.

Seventy-six percent (76%) of viewers will watch from home and 43% will drink beer or alcohol. Only 19% will wear the colors of the team they’re rooting for, perhaps because only 24% have their favorite team in the game.

Thirteen percent (13%) of all Americans will be betting on the game, but for most it’s just a friendly wager. Only 3% say they’ll make a serious bet.

The mission of ScottRasmussen.com is to enhance the public dialogue through data-driven analysis that explores the underlying currents of public opinion (read About Us).

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The national survey of 1,108 Registered Voters was conducted January 25-26, 2019 by ScottRasmussen.com and HarrisX, a polling company specializing in online surveys (see Methodology). Results for the full sample have a +/- 3.1 percentage point Margin of Error with a 95% level of confidence.

The survey included 740 respondents who are likely to watch the Super Bowl. Results for data based upon these respondents have a +/- 3.7 percentage point Margin of Error with a 95% level of confidence.

Neither Scott Rasmussen nor ScottRasmussen.com has any relationship with Rasmussen Reports® (see About Us).


Posted in Poll Results

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