Heading into the final weekend before Christmas, 9% of American adults have not yet started finished their holiday shopping. In fact, 5% haven’t even started looking yet.
At the other extreme, a ScottRasmussen.com national survey found that 58% have finished and another 18% are at least halfway through. Another 4% are not quite that far along and 11% do not do any holiday shopping.
Eleven percent (11%) of men haven’t started shopping yet along with 7% of women. Younger adults are also more likely than those over 50 to be late holiday shoppers.
Over the past few days, 16% of all adults completed their shopping, but just 5% of the late shoppers got started (see topline trends).
In mid-November, 29% of adults said they would spend less this season and just 15% were going to spend more. But, as seems to happen every year, efforts to restrain spending weaken as the season unfolds. Today, 24% expect to spend more and just 24% will spend less.
This is our final holiday shopping update for 2018 (See crosstab results).
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The national survey of 1,091 Adults was conducted December 20-21, 2018 by ScottRasmussen.com and HarrisX, a polling company specializing in online surveys (see Methodology and the demographic profile of our sample). It has a 3.o percentage point Margin of Error with a 95% level of confidence.
Neither Scott Rasmussen nor ScottRasmussen.com has any relationship with Rasmussen Reports® (see About Us).