18% Haven’t Started Holiday Shopping Yet

With two weeks to go until Christmas, 18% of American adults have not started their holiday shopping yet. A ScottRasmussen.com national survey found that 22% of men have not gotten started yet along with 14% of women.

At the other end of the spectrum, 32% are more than halfway through the process and 29% have completely finished (see topline trends).

As always, the best budgeting intentions weaken when the shopping begins. Ten days before the holidays began, 29% said they would spend less and just 15% were going to spend more. Today only 20% still expect to spend less and 19% are spending more.

Sixty-one percent (61%) will do at least half their holiday shopping online.

We will update these numbers again each week in December (See question wording and crosstab results).

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The national survey of 1,100 Adults was conducted November 26-27, 2018 by ScottRasmussen.com and HarrisX, a polling company specializing in online surveys (see Methodology and the demographic profile of our sample). It has a 3.o percentage point Margin of Error with a 95% level of confidence.

Neither Scott Rasmussen nor ScottRasmussen.com has any relationship with Rasmussen Reports® (see About Us).

Posted in Poll Results

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