58% Have Finished Holiday Shopping; 9% Haven’t Started Yet

Heading into the final weekend before Christmas, 9% of American adults have not yet started finished their holiday shopping. In fact, 5% haven’t even started looking yet.

At the other extreme, a ScottRasmussen.com national survey found that 58% have finished and another 18% are at least halfway through. Another 4% are not quite that far along and 11% do not do any holiday shopping.

Eleven percent (11%) of men haven’t started shopping yet along with 7% of women. Younger adults are also more likely than those over 50 to be late holiday shoppers.

Over the past few days, 16% of all adults completed their shopping, but just 5% of the late shoppers got started (see topline trends).

In mid-November, 29% of adults said they would spend less this season and just 15% were going to spend more. But, as seems to happen every year, efforts to restrain spending weaken as the season unfolds. Today, 24% expect to spend more and just 24% will spend less.

This is our final holiday shopping update for 2018 (See crosstab results).

The mission of ScottRasmussen.com is to enhance the public dialogue through data-driven analysis that explores the underlying currents of public opinion (read About Us). Sign up to receive the latest insights each day via email. You can also follow our work on Twitter and Facebook.

The national survey of 1,091 Adults was conducted December 20-21, 2018 by ScottRasmussen.com and HarrisX, a polling company specializing in online surveys (see Methodology and the demographic profile of our sample). It has a 3.o percentage point Margin of Error with a 95% level of confidence.

Neither Scott Rasmussen nor ScottRasmussen.com has any relationship with Rasmussen Reports® (see About Us).

Posted in Poll Results

Scott's Newsletter
Sign up for Scott's newsletter and get his political insight delivered right to your inbox!