43% Say They Know Political Positions of Companies They Buy From

When asked to think about the various products and services they consume, 43% of U.S. adults say they at least somewhat know the political positions taken by the companies that provide them A Scott Rasmussen survey found that 50% say they don’t know the political positions taken. Six percent (6%) are not sure.

The totals include 15% who say they know the political positions Very Well and 18% who say Not at All.

There was a significant difference based upon the levels of political engagement. Among those who discuss politics every day or nearly every day, 71% said they know the political positions of companies whose products they consume. Among those who rarely or never discuss politics, just 12% claim such knowledge.

The survey also found that 66% of adults believe companies should avoid taking positions on political issues. Another 8% thought it appropriates for companies to weigh in on topics related to their businesses. Twenty-five percent (25%) believe it is better for businesses to clearly express their views on a wide variety of issues.

Seventy-two percent (72%) of Republicans and Independents believe businesses should avoid taking positions on political issues. So do 57% of Democrats.

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Note: Neither Scott Rasmussen, ScottRasmussen.com, nor RMG Research, Inc. have any affiliation with Rasmussen Reports. While Scott Rasmussen founded that firm, he left more than seven years ago and has had no involvement since that time.


The online survey of 1,000 U.S. Adults was conducted by Scott Rasmussen from April 2-5, 2021. Field work for the survey was conducted by RMG Research, Inc. Respondents were selected from through a process of Random Digital Engagement. Certain quotas were applied, and the sample was lightly weighted by geography, gender, age, race, education, and political party to reasonably reflect the nation’s population. Other variables were reviewed to ensure that the final sample is representative of that population.


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