39% Have Close Friends or Family Who Run Small Business

Thirty-nine percent (39%) of American adults have a close friend or family member who runs a small business. A Job Creators Network/ ScottRasmussen.com national survey found that 47% of men know small business owners along with 31% of women. Younger adults are more likely than their elders to know small business owners (see question wording and crosstab results).

Sixty-one percent (61%) have shopped at a small business within the last 30 days.

Only 37% know that today is Small Business Saturday. Thirty-three percent (33%) had no idea which day this week was set aside to celebrate small businesses and 30% guessed the wrong day. But, 42% say they’ll make an effort to shop at a small business that day.

Data released earlier showed that 86% of adults believe it’s important to support small businesses in their community. That includes 37% who say it’s Very Important.

The mission of ScottRasmussen.com is to enhance the public dialogue through data-driven analysis that explores the underlying currents of public opinion (read About Us). Sign up to receive the latest insights each day via email. You can also follow our work on Twitter and Facebook.

The national survey of 1,120 Adults was conducted November 19-20, 2018 by ScottRasmussen.com and HarrisX, a polling company specializing in online surveys (see Methodology and the demographic profile of our sample). It has a 3.o percentage point Margin of Error with a 95% level of confidence.

Neither Scott Rasmussen nor ScottRasmussen.com has any relationship with Rasmussen Reports® (see About Us).

Posted in Poll Results

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